Look Alive

Visual identity for Look Alive, an eye-catching poster exhibit featuring works that use eyes in bold, colorful, and even eerie ways. The identity system is inspired by this focus on eyes. Throughout the branding, images of the posters featured are used as a primary visual element. The usage of circles and organic shapes also echo "eyes," making the identity more cohesive. The branding is colorful, playful, & approachable.